Changes in the Video Marketing Landscape

Content producers are artists, but need the support of business when it comes to marketing their videos. The business world of video marketing is now moving towards independence, as B2B sites such as IPEX VIEW provide a direct link between the artists involved in content production, and the business people who work in the world of video licensing.

This is a fundamental shift in the world of video marketing, decreasing the overall costs involved in the process of selling your video content, and the complexity involved in connecting with content buyers. IPEX VIEW is an online video e-marketplace, allowing video and film Distributors, Producers and Rights owners to find buyers online, 24-7 around the world, using video trailers and sell sheets as the currency of exchange in finding new leads and sales opportunities.

Media Buyers:

IPEX VIEW allows you to do detailed searches in a Business to Business environment, providing you with unprecedented access to video trailers, printable sell sheets, and detailed contact information over a wide range of video rights opportunities. The world of video marketing and buying is now simpler, and more powerful than ever. Media buyers in the IPEX VIEW system can:

Search for hard to find video rights per including by platform and by territory
Organize favorites into an unlimited number of 'portfolios' for saving and organizing favorites, immediate opportunities
Directly contact any seller of any title directly from within the system, no need for a separate email program
Commissioning editors who prefer to get involved early in the development of a new venture can search for projects in development or in pre-production, instead of completed projects
Remain anonymous to Sellers while viewing clips
Annotate clips and save notes per clip
Share annotated clips with other members of the same buyer organization for easy referencing during buyer committee presentations, allowing for conference calls with video and sell sheets available to all members of a buyer organization in real time

Media Producers:

Performing your own video marketing is often complex and convoluted. It used to be all about who you know. Imagine a new system, an new way for video content buyers to see your trailers and sell sheets, all wrapped up in the simplicity of a modern streaming video distribution platforms. We have the professional audience of serious media buyers that you need. IPEX VIEW provides content producers the ability to easily:

Create, upload and manage all elements of each title submission in their own Seller administration section.
Search and test the ranking of their titles and the competition for certain keywords to gain valuable insight into what titles are currently their strongest competition
Run and manage 'push email campaigns' where their customers will receive an email with a link to their trailer, in a dedicated 'Client shop' where only our customers titles are featured

IPEX VIEW provides a unified international marketplace for members to post, identify, locate and acquire the most pertinent video content they are seeking. As video marketing changes, one thing remains the same: Content is King, when you can find it!