Film Marketing in the 21st Century
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Film Marketing in the 21st Century
There are, of course, two stages involved in film marketing, pre-sell, and post-sell. IPEX VIEW is revolutionizing the pre-sell film marketing world by providing a single point of business for video content producers, and professional media buyers.
Are you looking for the next underground creeper hit film, or perhaps the latest reality show concept that could catch on? You can find them with a simple search through the IPEX VIEW catalogue.
Do you have a powerful documentary you know the world needs to see, or maybe you have the rights to a groundbreaking film that did great in it's home country, and now needs the opportunity to be seen by a larger audience? We have a home for your trailer, along with a pool of content buyers hungry for exciting new content, and willing to strike a deal.
Film marketing in the 21st century is all about direct connections between video rights holders, be them the original producers of content or simply owners, and the professional world of video content buyers. IPEX VIEW is an online e-marketplace designed to bring together media buyers and media producers or rights holders. Media sellers can post their trailer along with detailed contact information made available only to professional media buyers. The buyers in return are given access to a vast variety of video content trailers, and the contact information of every rights holder.
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Now you can use your video trailers and
sell sheets to find new leads and sales opportunities. Simply
choose a category, post your trailer, assign some keywords,
and professional media buyers will find you in the system. IPEX
VIEW provides the simplicity of modern online video distribution
platforms for serious professionals.
- Centralize your online film marketing efforts by creating, uploading and managing all the elements of each title submission in your own Seller administration section.
- Run and manage 'push email campaigns' where your customers will receive an email with a link to your trailer, in a dedicated 'Client shop' where only your titles are featured
- Search and test the ranking of your titles and the competition for certain keywords to gain valuable insight into what titles are currently your strongest competition
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Buyers : |
IPEX VIEW allows you to:
- Do detailed searches for video content in a Business to Business environment providing you with never before available access to video opportunities
- Organize favorites into an unlimited number of 'portfolios' for saving and organizing favorites, immediate opportunities
- Annotate clips and save notes per clip
- Commission editors who prefer to get involved early in the development of a new venture can search for projects in development or in pre-production, instead of completed projects
- Remain anonymous to Sellers while viewing clips
- Directly contact any seller of any title directly from within the system, no need for a separate email program
- Share annotated clips with other members of the same buyer organization for easy referencing during buyer committee presentations, allowing for conference calls with video and sell sheets available to all members of a buyer organization in real time
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Pre-sell film marketing has evolved to a simpler state. With IPEX VIEW, any media
buyer from around the world can find the film they need online,
and be in contact with the rights holder within seconds.
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