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Film Marketing Online
 With
the explosive growth in popularity of online video sharing
sites, many serious film marketing specialists, the original
film producers and rights holders are left scratching their
collective head, wondering how to make their superior video
content stand out from the crowd. Youtube is for amateurs,
but is also an extremely simple model for sharing videos and
video ideas. What if the power of such a simple concept existed
for the professional video world?
IPEX VIEW offers the same simplicity for uploading and sharing
video content, but in a closed system reserved exclusively
for professional video content producers and buyers. This
is the type of system we believe needs to exist to pull the
traditional industry of film marketing into the online space.
Film marketing online for professionals means something entirely
different than promoting a film with online advertising. Marketing
of a film itself from the rights holder perspective means
getting industry eyes on a project that is seeking to be picked
up: either by a production company, a distribution company,
or any level of content buyer that the film is a match for.
In this context then, marketing online at a place like youtube
might offer some value, because of the two million people
who see the clip, three of them may work in the film industry,
but essentially, the audience of these sites holds little
to no value for someone promoting a film project online.
The IPEX VIEW platform exists specifically for simplifying the
process of film marketing online by utilizing the same ease
of technology that streaming video represents, and placing
it within a system that film industry professionals have decided
to be a part of. More than this though, the IPEX VIEW platform
facilitates the business connections that actually make the
deals happen by connecting rights holders with interested
parties directly, without taking a cut of any deal produced.
This independent approach means that you can be confident
your film marketing efforts are being concentrated on the
right audience, without any risk of being taken advantage
of by the middle-man. |
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