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Mobile Video Licensing
 Mobile video is the top topic of the video distribution and licensing world right now, and for good reason. The fastest growing sectors of hand-held electronics are burgeoning with opportunity for mobile video content. Marketers want to know how they can participate in this new channel, and content producers want to know what to do, who to talk to and what the best opportunities for mobile video licensing currently are.
The goal of IPEX VIEW is to bring together video content buyers and video content producers. This of course can range from full feature length movie titles to viral video clips and 22 minute television spots. The same industry professionals that drive the television and movie licensing deals of this world will be the most powerful influencers in any mobile platforms that arise.
Reformatting content for a mobile device is not a big technical challenge, but as your average everyday user will tell you, finding good content that has been formatted for mobile video is still a rarety. New distribution opportunities that never existed before as handheld device makers and their parent companies look for ways to bring compelling content to the mobile world. The technical issues of broadcasting have been met for the most part, but the development or adaptation of content is still lagging behind.
Those seeking content for mobile video platforms should be keeping their eyes peeled for content that might have the right profile for mobile (5 or 10 minute clips, non-visually intensive, etc) but may simply not have been converted yet.
At the same time video content producers should not miss the opportunity that exists for mobile video licensing now: if people are craving content in this format, get your content into this format. Start thinking about content production from this new perspective - shorter timeframes, quick and punchy, viral aspects (as in the end, the end-user is part of your distribution network) and accessibility. Mobile video licensing deals are still fairly uncommon, but can be large and very profitable contracts - more importantly, this sector is experiencing explosive growth right now, and getting in on the ground floor could be a very smart move. IPEX VIEW bridges the gap between high quality mobile video content producers, and the content buyers that need this new format. |
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