TV Distribution - Room For The Smaller Players
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TV Distribution - Room For The Smaller Players
 TV Distribution has always been a big business for big businesses
– But with the way the Internet has evolved over the
past five years, with broadband penetration hitting critical
mass in North America, and video streaming technology finally
catching up to a useable point, especially with respect to
trailer-length video clips, TV distribution as a marketplace
is being forced to morph and accommodate a new, more dominant
presence from mid-tier and small tier rights owners and buyers.
If you have a TV show worthy of distribution to a larger
audience, it's not about pitching Fox, NBC, CBS or
ABC anymore, it's about getting your trailer into
the right marketplace where it might be seen by content
buyers from thousands of networks worldwide. Maybe you can
strike a TV Distribution deal for an English language show
in the latino market, because you've found someone
who not only buys content for central American media interests,
but also has professional voice-over connections. IPEX VIEW is all about forming these unique relationships, and indeed
fostering them. Once a connection is made, a connection
is made, many deals may parlay out of a simple introduction.
IPEX VIEW positions itself directly in-between the video rights
owner and video rights buyers, but without ever taking a
cut!
We allow media producers the ability to find TV distribution
partners for your video content, without having to have
industry connections. Your content can now sell itself,
it doesn't need to be introduced one pitch at a time.
Now, from within one system, you can present your trailers,
sell sheets, and contact information to professional media
buyers, with little to no time dedication, 24 hours a day,
7 days a week.
Media buyers and TV distributors, on the flip side, can
now peruse video content from a database of tens of thousands
of trailers. Not only this, but they can categorize and
segment potential buys in their IPEX VIEW personal space, and
if they see something they like, they can directly contact
the content producer from within the system.
Are you a commissioning editor who likes to get involved
early? Now you can find mid-production and pre-production
opportunities – your ideal content in the making.
You don't have to rely on content producers having
developed a final product that suits your needs, you can
help direct potentially promising developments.
Whether you're a content producer or a content buyer,
the IPEX VIEW media center represents a leap forward in usability,
accessibility, and practicality in the TV distribution marketplace. |
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