Television Marketing - That Is, Marketing Your Television Show
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Television Marketing - That Is, Marketing Your Television Show
 Marketing a TV show can be a frustrating process. Like many
industries, attempting the traditional route will quickly
make you realize that if you don't know the right people,
you won't get the same level of opportunity.
Depending on the stage of development your TV show is currently
at, IPEX VIEW might be able to help in the marketing process.
If you have filmed a pilot, or a short-scale overview wrapped
up in something resembling a trailer, you might find someone
in our system who can help develop the project and take
it to the next level.
Perhaps you own the rights to a TV show that has aired
in one country, but you feel has the potential to see some
success in other markets. This is a perfect opportunity
to strike a deal with someone who may have the ability to
do TV marketing to networks in a foreign country –
many specialists would be more than happy to take a TV show
with potential for their demographic, do all of the work
to dub the available episodes, and then market it to the
main media outlets in their respective countries. These
types of opportunities in TV marketing have been essentially
impossible to foster without a middle-man in the industry
who knows the right people. IPEX VIEW acts as that middle-man,
but without taking a cut! We know the right people, they're
logged into our system right now looking for fresh video
content and TV shows to market to their audiences.
Essentially, IPEX VIEW is an industry specific bulletin board
system for fostering relationships between video rights
holders, and content buyers. If you're marketing a
TV show, how many prospective buyers get to see your trailer
and sell sheet each day? If you could double that number
with a click of the mouse, wouldn't you? |
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