Monday, November 19, 2007

Free E-mail Marketing Software?

More than a few participants of our November 15th Webinar asked us about e-mail marketing software, particularly that very attractive variety: the free kind.  Top drawer tools like Listrak and Campaigner aren’t exactly cheap, but give you the peace of mind of technical support (though, for example, Listrak does not offer it 24-7). 

If you are adventurous enough to trust your campaign to free ’Open Source‘ software, you’ll be intereted in OpenEMM.  Our CTO is really excited about it, and claims it’s very powerful and very robust.  I’ll let you know what we discover.

One of our participants was also nice enough to direct our attention to another free tool called PHPList, which looks worth checking out.

E-mail me at info@ipextv.tv if you have any comments you’d like me to share, or better yet, if you tried any free tools out and you have a story—cautionary, or otherwise.