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    <title type="text">Film/Video Content Distribution, Licensing, and Rights Acquisition: The IPEX VIEW Blog</title>
    <subtitle type="text">Film &amp; Video Distribution, Licensing, and Acquisitions</subtitle>
    <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/" />
    <link rel="self" type="application/atom+xml" href="http://www.ipexview.com/blog/site/atom/" />
    <updated>2008-05-16T21:07:08Z</updated>
    <rights>Copyright (c) 2008, Adam</rights>
    <generator uri="http://www.expressionengine.com/" version="1.5.2">ExpressionEngine</generator>
    <id>tag:ipexview.com,2008:05:16</id>


    <entry>
      <title>A Look Back at Some of Our Favourite Articles</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/a_look_back_at_some_of_our_favourite_articles/" />
      <id>tag:ipexview.com,2008:blog/1.83</id>
      <published>2008-05-16T21:03:00Z</published>
      <updated>2008-05-16T21:07:08Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <category term="general"
        scheme="http://www.ipexview.com/blog/comments/category/general/"
        label="general" />
      <content type="html"><![CDATA[
        <p>We&#8217;re celebrating the IPEX VIEW Blog&#8217;s 11 month anniversary (good a reason as any) with a look back at some of our favourite articles.&nbsp; Enjoy!
</p>
<p>
<a class="FormLink" href="http://www.ipexview.com/blog/comments/film_professionals_guide_directory_of_film_blogs/">The Film Licensing Professional&#8217;s Guide to the Blogosphere: A directory of film blogs</a>
</p>
<p>
<a class="FormLink" href="http://www.ipexview.com/blog/comments/indie_filmmakers_film_buyers_start_marketing_now/">Independent Film Marketing: 5 Tips to Impress Film Buyers</a>
</p>
<p>
<a class="FormLink" href="http://www.ipexview.com/blog/comments/fim_buyers_5_steps_distribution_for_indies/">Looking for Film Buyers? 5 steps to secure indie film distribution</a>
<br />
				  
<br />
<a class="FormLink" href="http://www.ipexview.com/blog/category/sweding/">Sweding, Sweded Videos, and Viral Marketing</a>
</p>
<p>
<a class="FormLink" href="http://www.ipexview.com/blog/category/sundance_film_festival/">Sundance Film Festival: Trends and Insights</a>
<br />
				   		
<br />
<a class="FormLink" href="http://www.ipexview.com/blog/category/sell_sheets/">Sell Sheet &amp; One Sheet Sampler</a>
<br />
					
<br />
<a class="FormLink" href="http://www.ipexview.com/blog/comments/film_video_content_distributors_producers_email_marketing_mistakes/">Five Common E-mail Marketing Mistakes That Film Distributors and Producers Need to Avoid</a>
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<br />
<a class="FormLink" href="http://www.ipexview.com/blog/comments/film_video_distributors_and_producers_seo_recommendations/">Film/Video Distributors and Producers: Make Sure You Know These Nine SEO Recommendations</a>
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Sell Sheet Sampler: Radiant City</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/sell_sheet_sampler_radiant_city/" />
      <id>tag:ipexview.com,2008:blog/1.82</id>
      <published>2008-05-01T21:08:00Z</published>
      <updated>2008-05-15T22:08:39Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <category term="film_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/film_distribution/"
        label="film_distribution" />
      <category term="one_sheet"
        scheme="http://www.ipexview.com/blog/comments/category/one_sheet/"
        label="one_sheet" />
      <category term="sell_sheets"
        scheme="http://www.ipexview.com/blog/comments/category/sell_sheets/"
        label="sell_sheets" />
      <category term="web_marketing"
        scheme="http://www.ipexview.com/blog/comments/category/web_marketing/"
        label="web_marketing" />
      <category term="video_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/video_distribution/"
        label="video_distribution" />
      <content type="html"><![CDATA[
        <i>A 'sell sheet' (also called a 'one sheet') is a film/video licensing industry term for summary publicity. 'Sell Sheet Sampler' is a continuing feature on our blog where we showcase fascinating clips, which, while part of a digital sell sheet, are of interest to a large audience.</i><br />
<br />
Wonderful trailer from a wonderful documentary taking a personable yet clear-eyed view of suburbia.<br />
<br />
<center><script language="javascript" src="http://www.ipexview.com/js/video_embed.js"></script><script language="javascript">generateFlashPlayer('0001367')</script><br />
<a href="http://www.ipexview.com/solution/videos/National_Film_Board_of_Canada/Radiant_City/1367/">Click here for the Sell Sheet for<br>'Radiant City'</a>  - <a href="http://www.ipexview.com/solution/distributors/National_Film_Board_of_Canada/9100/">Distributed by The National Film Board of Canada</a><br />
</center> 
      ]]></content>
    </entry>

    <entry>
      <title>Renderyard One Minute Challenge Continues</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/renderyard_one_minute_challenge_continues/" />
      <id>tag:ipexview.com,2008:blog/1.81</id>
      <published>2008-04-23T18:34:00Z</published>
      <updated>2008-04-23T19:04:41Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <category term="film_festivals"
        scheme="http://www.ipexview.com/blog/comments/category/film_festivals/"
        label="film_festivals" />
      <category term="general"
        scheme="http://www.ipexview.com/blog/comments/category/general/"
        label="general" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="indie_websites"
        scheme="http://www.ipexview.com/blog/comments/category/indie_websites/"
        label="indie_websites" />
      <content type="html"><![CDATA[
        The concept: every month, 1 film selected from submissions all over the world, under one minute, and a grand champion announced at the end of the year.  Check out SWEEPER, the winner for March.  "Astonishing" is a good word for it.  You've got a minute to spare to see something astonishing, don't you?<br />
<br />
<center><a href="http://www.renderyard.com/page71_1MinuteFilms_page1.htm">Renderyard 1 minute Film Festival</a></center><br />
<br />
 
      ]]></content>
    </entry>

    <entry>
      <title>The Future of Pay&#45;TV: Opportunity for Indies?</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/the_future_of_pay_tv_opportunity_for_indies/" />
      <id>tag:ipexview.com,2008:blog/1.80</id>
      <published>2008-04-21T21:19:00Z</published>
      <updated>2008-04-24T15:39:23Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <category term="film_licensing"
        scheme="http://www.ipexview.com/blog/comments/category/film_licensing/"
        label="film_licensing" />
      <category term="film_news"
        scheme="http://www.ipexview.com/blog/comments/category/film_news/"
        label="film_news" />
      <category term="independent_producers"
        scheme="http://www.ipexview.com/blog/comments/category/independent_producers/"
        label="independent_producers" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="trends"
        scheme="http://www.ipexview.com/blog/comments/category/trends/"
        label="trends" />
      <content type="html"><![CDATA[
        <p>The announcement of a new pay-TV/ VOD/ Web 2.0/ Super-futuristic-total-entertainment-experience service from Viacom, Lionsgate, MGM, and Paramount is big news, but what&#8217;s giving <a href="http://weblogs.variety.com/thompsononhollywood/2008/04/paramount-ends.html">industry analysts</a> pause is the idea that the lifespan of a Hollywood movie is going to get a whole lot more compressed.&nbsp; Channels like Showtime and HBO aren&#8217;t make the money they used to off TV premieres--they argue that new movies aren&#8217;t worth much anymore on TV, so they don&#8217;t want to pay the high licensing fees. So studios are taking back control over the twilight years of their films (before they become catalogue titles), as well as their delivery windows.&nbsp; The fact is, nobody cares about the HBO premiere of a six month old movie.&nbsp; Why not put the film on TV in two months?
</p>
<p>
So what does this mean for indies?&nbsp; Well, for one thing, Showtime, HBO, STARZ, and their ilk are going to be looking for content.&nbsp; That&#8217;s one opportunity. But another might be with the studios themselves.&nbsp; If studios get the idea that the TV roll-out is part of their overall marketing campaign (the same way that a theatrical release becomes a loss leader), studios might become a lot more flexible in their ideas about how a film can reach an audience.&nbsp; More stops on the studio tour mean more places for indies to get on.&nbsp;  Times are changing.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Cinetic Media and SXSW</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/cinetic_media_and_sxsw/" />
      <id>tag:ipexview.com,2008:blog/1.79</id>
      <published>2008-04-16T17:33:00Z</published>
      <updated>2008-04-16T18:08:42Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <category term="independent_producers"
        scheme="http://www.ipexview.com/blog/comments/category/independent_producers/"
        label="independent_producers" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="south_by_southwest_film_festival"
        scheme="http://www.ipexview.com/blog/comments/category/south_by_southwest_film_festival/"
        label="south_by_southwest_film_festival" />
      <category term="SXSW"
        scheme="http://www.ipexview.com/blog/comments/category/SXSW/"
        label="SXSW" />
      <content type="html"><![CDATA[
        <p>We did a series of posts about <a href="http://www.ipexview.com/blog/comments/sundance_dealmakers_know_your_unseen_hands_cinetic_media/">Cinetic Media</a> and its reputation as an &#8216;unseen hand&#8217; at the Sundance Film Festival...well, well, well: we learn today that Cinetic has made a stunning strategic move, tempting South by Soutwest Film Festival director Matt Dentler away from sunny Austin to the cool blue-gray towers of NYC.&nbsp; Clearly, this consolidates Cinetic&#8217;s position as a premiere player in the American Independent film scene.
</p>
<p>
But that&#8217;s just the beginning.
</p>
<p>
<a href="http://www.indiewire.com/biz/2008/04/festival_news_p.html">According to this IndieWire article</a>, Dentler is joining Cinetic as part of the Cinetic Rights Management (CRM) unit, a new team dedicated to navigating the brave new digital world of distribution.&nbsp; Is this the dawn of a legitimate alternative distribution network for indies, or is Cinetic poised to become the next CAA?&nbsp; Very exciting times.
</p>
<p>
From IW:
</p>
<p>
&#8220;Reflecting on the tough market at this year&#8217;s Sundance Film Festival, [Cinetic founder] John Sloss cited a, &#8220;recession of revenue streams from traditional media,&#8221; while adding that the, &#8220;corresponding revenue streams of digital have not filled in the hole, but they are going to...&#8221;
</p>
<p>
&#8220;It&#8217;s a changing landscape,&#8221; prefaced Cinetic partner Rob Nathan on the iW call, with Sloss adding, &#8220;As pay TV deals recede and as the DVD revenues plateau these are the [areas] that are going to rise.&#8221;
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Sell Sheet Sampler: What Do Children Think About Death?</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/sell_sheet_sampler_what_do_children_think_about_death/" />
      <id>tag:ipexview.com,2008:blog/1.78</id>
      <published>2008-04-03T18:42:00Z</published>
      <updated>2008-05-15T22:09:29Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <category term="film_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/film_distribution/"
        label="film_distribution" />
      <category term="one_sheet"
        scheme="http://www.ipexview.com/blog/comments/category/one_sheet/"
        label="one_sheet" />
      <category term="sell_sheets"
        scheme="http://www.ipexview.com/blog/comments/category/sell_sheets/"
        label="sell_sheets" />
      <category term="web_marketing"
        scheme="http://www.ipexview.com/blog/comments/category/web_marketing/"
        label="web_marketing" />
      <category term="video_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/video_distribution/"
        label="video_distribution" />
      <content type="html"><![CDATA[
        <i>A 'sell sheet' (also called a 'one sheet') is a film/video licensing industry term for summary publicity. 'Sell Sheet Sampler' is a continuing feature on our blog where we showcase fascinating clips, which, while part of a digital sell sheet, are of interest to a large audience.</i><br />
<br />
The greatest minds in the world have thrown in their two cents on the topics, now it’s time for the kids to chime in. <br />
<br />
In this remarkably funny and heartwarming clip from the NFB, we get to hear what children have to say about the great beyond.<br />
<br />
<center><script language="javascript" src="http://www.ipexview.com/js/video_embed.js"></script><script language="javascript">generateFlashPlayer('0000044')</script><br />
<a href="http://www.ipexview.com/solution/videos/National_Film_Board_of_Canada/Kids_Talkin_about_death/44/">Click here for the Sell Sheet for<br>'Kids Talking About Death'</a>  - <a href="http://www.ipexview.com/solution/distributors/National_Film_Board_of_Canada/9100/">Distributed by The National Film Board of Canada</a><br />
</center> 
      ]]></content>
    </entry>

    <entry>
      <title>&#8216;Geek Films&#8217; Dominate Hollywood Slate in 2008: But Will Any of Them Be Any Good?</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/geek_films_hollywood_2008/" />
      <id>tag:ipexview.com,2008:blog/1.77</id>
      <published>2008-04-01T15:54:00Z</published>
      <updated>2008-04-02T14:55:55Z</updated>
      <author>
            <name>Daniel</name>
            <email>info@ipextv.tv</email>
                  </author>

      <category term="film_news"
        scheme="http://www.ipexview.com/blog/comments/category/film_news/"
        label="film_news" />
      <category term="general"
        scheme="http://www.ipexview.com/blog/comments/category/general/"
        label="general" />
      <category term="hollywood"
        scheme="http://www.ipexview.com/blog/comments/category/hollywood/"
        label="hollywood" />
      <category term="web_marketing"
        scheme="http://www.ipexview.com/blog/comments/category/web_marketing/"
        label="web_marketing" />
      <category term="trends"
        scheme="http://www.ipexview.com/blog/comments/category/trends/"
        label="trends" />
      <content type="html"><![CDATA[
        <p>The situation between longtime frenemies the Geeks and Hollywood heat up in 2008.&nbsp; Never before has a Hollywood slate catered so vigorously to the tastes of filmgoers of the comic con, fantasy, and sci-fi set. Sure, the geeks are bad on downloading movies (they’re downloading some right now) but they are also an <i>audience</i>: a real live film audience that goes to the theaters and will pay money just to see how badly Hollywood has screwed up their favourite franchise.&nbsp; Even better, their extracurricular hobbies, such as blogging like mad about films that interest them, have basically acted as a template for how Hollywood has come to understand online marketing.
</p>
<p>
So here’s to you geeks and here’s to Hollywood.
</p>
<p>
Let’s take a look at some of the <b>upcoming big geek films</b> with <b>breakdowns</b>, <b>ratings</b>, and <b>embedded trailers</b>!
</p>
 <span class="sub_heading">Iron Man</span><br />
<b>The Deal</b>: New comic hero comes to movie life. Trailer makes this look like a Rambo for the new war, done with a healthy dose of dry humor.<br />
<b>The High</b>: Robert Downey Jr. as Iron Man. Post-treatment Robert Downey Jr. is probably one of the most valuable actors of his generation. Forget his <i>Chaplin</i> schtick: that’s nothing compared to the way he can juice up any scene he is in these days. His performance in <i>Zodiac</i> was flawless and more than flawless, mesmerizing. Even when he’s on the sidelines, you can’t keep your eyes off of him. <br />
<b>The Low</b>: Trailer makes this look like a Rambo for the new war--a healthy dose of dry humor may not be enough. <br />
<b>Check it</b>: <a href="http://ironmanmovie.marvel.com/upgrade_flash.html">http://ironmanmovie.marvel.com/upgrade_flash.html</a><br />
<b>Rating</b>: A-<br />
<b>Release Date</b>: May 2, 2008<br />
<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/vhgzIM-9lfA&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/vhgzIM-9lfA&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />
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<span class="sub_heading">Speed Racer</span><br />
<b>The Deal</b>: Film version of the anime TV series. <br />
<b>The High</b>: Christina Ricci was always already an anime character.<br />
<b>The Low</b>: I would be more excited but let’s face it: at this point the Wachowski brothers have a lot to answer for. And only one good film to their names. <br />
<b>Check it</b>: <a href="http://speedracerthemovie.warnerbros.com/">http://speedracerthemovie.warnerbros.com/</a><br />
<b>Rating</b>: B-<br />
<b>Release Date</b>: May 9, 2008<br />
<br />
<div><object width="420" height="200"><param name="movie" value="http://www.dailymotion.com/swf/x4rxsj&v3=1&related=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/x4rxsj&v3=1&related=1" type="application/x-shockwave-flash" width="420" height="200" allowFullScreen="true" allowScriptAccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/video/x4rxsj_speed-racer-trailer-1-hd">Speed Racer Trailer 1 HD</a></b><br /><i>Uploaded by <a href="http://www.dailymotion.com/sebest">sebest</a></i></div><br />
<br />
<br />
<span class="sub_heading">Indiana Jones and the Kingdom of the Crystal Skull</span><br />
<b>The Deal</b>: The generation-defining franchise is back and the trailer has snagged more than 200 Million views online. How can anyone not be excited? <br />
<b>The High</b>: This Franchise always knows how to play to its strengths and this installment looks like its been paying attention to former weaknesses. Grabbing some serious thesp talent like Cate Blanchett and bringing back Karen Allen for the female leads are canny moves. Setting up Shia LeBeouf to bring in the next gen is also wise and fortunately he has largely avoided the dumb teen fare that would damage his credibility here. Also, Spielberg has never been hotter. Did anyone notice that <i>Munich</i> was probably his best film ever?<br />
<b>The Low</b>: George Lucas as writer is always scary, but it looks like they have busted out some troops to help him out. But Philip Kaufman? If Lucas has the potential to be the #1 most embarrassing writer in Hollywood, Kaufman comes in a neat third. Hopefully, actors can overcome. <br />
<b>Check it</b>: <a href="http://www.indianajones.com/noflash.html">http://www.indianajones.com/noflash.html</a><br />
<b>Rating</b>: A<br />
<b>Release Date</b>: May 22, 2008<br />
<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/lPTJ4v6KPrg&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/lPTJ4v6KPrg&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />
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<span class="sub_heading">The Incredible Hulk  (Again)</span><br />
<b>The Deal</b>: First film did so poorly the creators canned it completely and are starting from scratch, so forget you ever saw Eric Bana bursting forth as the giant green avenger. Now it will be Edward Norton. <br />
<b>The High</b>: Robert Downey Jr. is in this one, too. <br />
<b>The Low</b>: Quit while you are ahead. The former <i>Hulk</i> was a decent movie. Nothing here suggests this one is going to be any better. Fool me once; shame on you. Fool me twice; shame on me. <br />
<b>Check it</b>: <a href="http://incrediblehulk.marvel.com/">http://incrediblehulk.marvel.com/</a><br />
<b>Rating</b>: C<br />
<b>Release Date</b>: June 13, 2008<br />
<br />
<div><object width="420" height="258"><param name="movie" value="http://www.dailymotion.com/swf/x4p3to&v3=1&related=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/x4p3to&v3=1&related=1" type="application/x-shockwave-flash" width="420" height="258" allowFullScreen="true" allowScriptAccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/video/x4p3to_the-incredible-hulk-trailer_news">The Incredible Hulk Trailer</a></b><br /><i>Uploaded by <a href="http://www.dailymotion.com/Unchained-Azrael">Unchained-Azrael</a></i></div><br />
<br />
<br />
<span class="sub_heading">The Dark Knight</span><br />
<b>The Deal</b>: Second installment of Christopher Nolan’s <i>Batman</i> redux, which will now be known as Heath Ledger’s penultimate film.<br />
<b>The High</b>: Anthony Michael Hall is in it. That’s right. Anthony. Michael. Hall. <br />
<b>The Low</b>: Meh. I know some critics dug the dark tones of the first one, but the only thing I found creepily compelling was that Batman’s dad seemed like a pedophile. I assumed Batman was relieved when he finally died.<br />
<b>Check it</b>: <a href="http://thedarkknight.warnerbros.com/">http://thedarkknight.warnerbros.com/</a><br />
<b>Rating</b>: C+<br />
<b>Release Date</b>: July 18, 2008<br />
<br />
<div><object width="420" height="200"><param name="movie" value="http://www.dailymotion.com/swf/x4m20p&v3=1&related=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/x4m20p&v3=1&related=1" type="application/x-shockwave-flash" width="420" height="200" allowFullScreen="true" allowScriptAccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/video/x4m20p_dark-knight-trailer-hd_shortfilms">Dark Knight Trailer HD</a></b><br /><i>Uploaded by <a href="http://www.dailymotion.com/sebest">sebest</a></i></div><br />
<br />
<br />
<span class="sub_heading">Harry Potter And The Half-Blood Prince</span><br />
<b>The Deal</b>: Latest installment of HP series, but note that Rowling's books have outstripped the 2-hour-and-change standard movie format, and producers have decided on an extra HP movie just to incorporate every scrutinized plot point required to finish the saga. Oh, and perhaps they want to prolong one of the most successful franchises ever.<br />
<b>The High</b>: As usual, you will come for Harry Potter but stay for the British actors who clean up in the villainous roles. <br />
<b>The Low</b>: Will Daniel Radcliffe ever act again? Outside of self-parodying turns on shows like Ricky Gervais’ <i>Extras</i>, it’s hard to imagine the world ever not thinking of him as Harry Potter. Fortunately for him, with the coin he made on this franchise, he is well poised to retire at the tender age of 22. Several times over. <br />
<b>Check it</b>: <a href="http://www.eveningprophet.com/">http://www.eveningprophet.com/</a><br />
Rating: B+<br />
Release Date: November 21, 2008<br />
<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/9Ezp-p1r7fM&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/9Ezp-p1r7fM&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />
<br />
<br />
<span class="sub_heading">X-Men Origins: Wolverine</span><br />
<b>The Deal</b>: Another before-it-all-began, focusing on how Wolverine became an X-Man.<br />
<b>The High</b>: Fans have proved indifferent to the quality of the <i>X-Men</i> franchise and seem pretty much willing to go along for the ride, any ride. <br />
<b>The Low</b>:  Ryan Reynolds. He might even have some chops, and he looks like a comic book character already (like one of the Archie gang), but I wish he wasn’t in this movie. He’s going to try too hard and ruin it for everyone.<br />
<b>Check it</b>: <a href="http://wolverine.moviechronicles.com/">http://wolverine.moviechronicles.com/</a><br />
<b>Rating</b>: C<br />
<b>Release Date</b>: May 1, 2009<br />
<br />
<b>Warning: Fan Trailer</b><br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/2movyVBGKS0&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2movyVBGKS0&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />
<br />
<br />
<span class="sub_heading">Star Trek XI (currently being shot in Iceland)</span><br />
<b>The Deal</b>: Early days of Captain Kirk and crew. <br />
<b>The High</b>: J.J. Abrams is at the helm and I for one thought that his <i>MI3</i> was clearly one of the superior action flicks of the last 5 years. Note: many disagree with me. <br />
<b>The Low</b>: Chris Pine as Kirk? Please be kidding. This waifish pretty boy was last seen in <i>Blind Dating</i>, playing, you guessed it, a blind dude who goes on lots of blind dates. He looks 18 yrs. old and resembles an overcooked noodle with puzzled blue eyes. It’s like putting Wesley Crusher in charge. <br />
<b>Check it</b>: <a href="http://www.startrekmovie.com/">http://www.startrekmovie.com/</a><br />
<b>Rating</b>: C<br />
<b>Release Date</b>: May 9, 2009<br />
<br />
<b>Warning: Fan Trailer</b><br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/3xma5meu6Yo&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3xma5meu6Yo&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />
<br />
<div style="padding:10px; background-color: #FFFFCC;"><b>Average Grade for the Hollywood Geek Season</b>: B-<br />
Works hard, but not well with others.</div><br />
<br />

      ]]></content>
    </entry>

    <entry>
      <title>Blog Carnival Round Up</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/blog_carnival_round_up/" />
      <id>tag:ipexview.com,2008:blog/1.76</id>
      <published>2008-03-31T17:14:00Z</published>
      <updated>2008-03-31T19:50:39Z</updated>
      <author>
            <name>Adam</name>
            <email>blog@ipextv.tv</email>
                  </author>

      <content type="html"><![CDATA[
        <p>It&#8217;s Monday.&nbsp; I like checking in on some blog carnivals: gives me a feeling of &#8216;togetherness&#8217;.
</p>
<p>
Two blog carnivals we enjoy:
</p>
<p>
<b>Observations from Missy&#8217;s Window</b>
<br />
<a href="http://www.missyfrye.net/Hoyeya/?p=447">http://www.missyfrye.net/Hoyeya/?p=447</a>
<br />
A fun, eclectic, but still very informative blog on the world as it appears from Missy&#8217;s Window.&nbsp; Monday is movie day.
</p>
<p>
<b>Carnival of Cities</b>
<br />
<a href="http://blogs.bootsnall.com/Seafarer/carnival-of-cities-for-26-march-2008.html">http://blogs.bootsnall.com/Seafarer/</a>
<br />
This is such a great concept for a blog carnival.&nbsp; What&#8217;s the connection to IPEX VIEW?&nbsp; Sheila linked back to our recent article on <a href="http://www.ipexview.com/blog/category/south_by_southwest_film_festival/">Austin and SXSW</a>.
</p>
 
      ]]></content>
    </entry>

    <entry>
      <title>Three Blind Artists: How The Indie Ethos Can Change Commercial Filmmaking for the Better</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/three_blind_artists_indie_commerical_filmmaking/" />
      <id>tag:ipexview.com,2008:blog/1.75</id>
      <published>2008-03-28T14:34:00Z</published>
      <updated>2008-03-28T16:53:13Z</updated>
      <author>
            <name>Drew</name>
            <email>rosadiuk@gmail.com</email>
                  </author>

      <category term="film_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/film_distribution/"
        label="film_distribution" />
      <category term="independent_producers"
        scheme="http://www.ipexview.com/blog/comments/category/independent_producers/"
        label="independent_producers" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="interviews"
        scheme="http://www.ipexview.com/blog/comments/category/interviews/"
        label="interviews" />
      <category term="web_marketing"
        scheme="http://www.ipexview.com/blog/comments/category/web_marketing/"
        label="web_marketing" />
      <content type="html"><![CDATA[
        How do you look at the film industry and discover new needs and niches? How do you create innovative fare that will find an audience? And how do you turn your first indie feature into an online phenomenon? In this interview, <a href="http://www.threeblindartists.com/management.aspx" target="_blank">Chris Elston</a> of <a href="http://www.threeblindartists.com/" target="_blank">Three Blind Artists</a> shares his expertise, experience, and insights into these and other questions. <br />
<br />
3BA is dedicated to becoming the go-to company for family and commercial-friendly fare, but are doing it outside of the mainstream. Putting the indie ethos of tenacity, integrity, community, and vision to work, 3BA recently completed its first feature, <i>Shelter</i>. A character drama set in a bomb shelter on the eve of apocalypse, <i>Shelter</i> is already generating internet buzz with its intriguing trailer. With a sophomore effort already well under way, and almost a dozen equally buzz-worthy projects in the pipeline, things are looking bright for this family-run enterprise.<br />
<br />
<center><script language="javascript" src="http://www.ipextv.tv/ipextv-docs/branding/brplayer2v.js"></script><script language="javascript">getBrandedPLayer2v('0001483')</script><a href="http://www.ipexview.com/ipextv/videos/Three_Blind_Artists_Entertainment_Group_LLC/SHELTER/1483/">Click here for the One Sheet for<br>'Shelter'</a>  - <a href="http://www.ipexview.com/ipextv/distributors/Three_Blind_Artists_Entertainment_Group_LLC/10020/">Produced by Three Blind Artists</a></center><br />
<br /> <p><span style="color:#0000FF">IPEX: You have years of experience in every aspect of the film industry, would you like to say a few words about your background and the various work you have done?</span>
</p>
<p>
<b>Chris Elston</b>: I’ve always been a writer – from the time I learned to read. But, I started out as an actor, doing theater in college. My first real experience outside of acting was also in college. I wrote, produced and directed a play called The Art of Love. It was a romantic-comedy/fantasy. We performed it in a drama showcase and it ended up winning the top award. That’s when I really got hooked. After college, I moved to L.A. and I have since done everything from extra and production assistant work to camera operating and editing. 
</p>
<p>
I’ve been hired to write several feature films now, which is an entirely different experience than writing on spec. Spec writing is a much freer experience because you’re your own boss – which means you get to tell the story you want to tell with few limitations. 
</p>
<p>
Writing for a producer who has to worry about budget, stars, investors, etc. means that you, as the writer, will have to worry about them, too. However, writing for someone else has also been a great education for what I’m doing now with 3BA. Everything I have done - working as an extra, a production assistant, a writer, a camera operator, a field producer, a director, an editor – all of this has prepared me to be a complete filmmaker. I’m still learning; I will be until my time on earth is up. Every single job I’ve had in this industry has made me a better writer, a better producer, a better director, a better actor, a better editor, etc. Even sitting on a set and observing what other people do – right or wrong – is an education.
</p>
<p>
<span style="color:#0000FF">IPEX: Based on your experiences, what did you find was missing from the industry? What space is your company, Three Blind Artists, filling?</span>
</p>
<p>
<b>Chris Elston</b>: There is a lot of waste in this industry. Wasted time. Wasted money. Wasted emotion. 3BA is about efficiency. We strive to economize. We surround ourselves with people we enjoy working with and who are really great at what they do. That relieves stress and removes some of the tension that seems to run rampant on most sets. 
</p>
<p>
We’ve got a solid group of people that are innovative and find ways to save time without compromising the quality of the project, saving time saves money, leaving a bigger profit margin at the end. We like to see that – so do our investors – if we keep turning profits, we’ll keep getting to do what we want to do: make films and television shows that entertain us and hopefully a lot of other people as well.
</p>
<p>
<span style="color:#0000FF">IPEX: What is the most important thing a potential film investor should know about Three Blind Artists?</span>
</p>
<p>
<b>Chris Elston</b>: We do our homework because there are over 5 billion potential moviegoers worldwide; 3BA’s goal is to focus on making commercial material rather than art-house fare, which is different from many of the other independent filmmakers. This is the same strategy that Miramax used successfully to become a major player and to rise to nearly the same level as the studios before the Weinsteins sold it to Disney and started The Weinstein Company. 
</p>
<p>
3BA seeks to make films that are viewed by companies such as Buena Vista and Paramount Pictures as being worthy of a wide release. The majority of our projects will feature characters and story-lines that appeal to the largest segment of the film-going audience, which is the 15 to 49 year-old demographic. Most of 3BA’s film projects will target both male and female viewers. This will be accomplished by adding elements of film genres that appeal to both sexes as well as multiple ethnic groups. 
</p>
<p>
<span style="color:#0000FF">IPEX: What is the process at 3BA, what are you looking for in potential projects and how do you go about lining them up?</span>
<br />
 
<br />
<div style="float:right; width:200px; font-style: oblique; color:#0066FF; font-size:23px; padding:3px; line-height:normal;">&#8220;In 2006, R-rated films only captured 21% of the domestic box office while PG and PG-13 films captured 71%.&#8221;</div><b>Chris Elston</b>: As I said, we do our homework and that gives us a big advantage on the road to success. One statistic that has a major influence on how we choose our projects has to do with the MPAA ratings. The majority of theatrically released films today are rated R. Of the films released in 2006, nearly half were R rated. As the market continues to grow, the percentage of R rated films is also increasing. However, not one of the top ten all-time highest grossing films is R rated. In 2006, R-rated films only captured 21% of the domestic box office while PG and PG-13 films captured 71%.
</p>
<p>
Obviously this does not mean that R rated films are not successful. However, it does signal strong potential for significant success and financial gain with films rated PG-13, PG, and G. Although 3BA is not limiting itself, the majority of its projects are projected to be rated PG or PG-13. These ratings will place them in a potentially more successful audience bracket, thereby improving chances for profitability. This is a business, which makes us responsible to turn a profit on our projects. We’re responsible to our investors and we’re also responsible to ourselves because we want to keep making movies. 
</p>
<p>
However, what would be the point of doing this if we weren’t choosing projects that speak to us in some way? We got into this because we love it--if it were just about making money we would have chosen a different track. 3BA looks for stories that strike us in some way. It’s different for every project. Some tug at our heartstrings. Others give us that felling of:&nbsp; “I haven’t seen this on screen yet.” It’s different every time. 
</p>
<p>
Most of the <a href="http://www.ipexview.com/ipextv/distributors/Three_Blind_Artists_Entertainment_Group_LLC/10020/">projects we currently have in the pipeline</a> are scripts that I’ve written, whether solo or with someone else. My dad and I have written several feature-length scripts together; I’ve co-authored a couple of sit-com pilots, etc. We also have a number of books by different authors that we want to adapt to film. We’re currently in the negotiation process with one author and have completed the adaptation of another’s book.
</p>
<p>
<span style="color:#0000FF">IPEX: The first completed feature from 3BA is one you directed: <i>Shelter</i>. The film is a look at the brink of apocalypse and what happens when 18 people end up vying for the 10 spaces in the town&#8217;s only bomb shelter. <i>Shelter</i> has a huge online presence, especially for an independent production. How have you made online networking tools work for your film promotion?</span> 
<br />
 
<br />
<b>Chris Elston</b>: 3BA feels that utilizing sites like MySpace (check out <a href="http://www.myspace.com/shelterthefilm" target="_blank"><i>Shelter</i> on MySpace</a>), YouTube, IPEX View, Crackle, Funny Or Die (for comedy) is a total no-brainer. It’s free marketing. Any way to get the word out there. We’ve been blessed with a very positive reaction online. In fact, <i>Shelter</i>’s theatrical trailer and three out of the five clips we promoted online have won Editor&#8217;s Choice Awards on Crackle. One clip we used spent several months listed among the 25 highest rated clips on its Screen Bites channel, joining the ranks of films like <i>Spider-Man</i>, <i>A Few Good Men</i>, <i>In the Pursuit of Happyness</i>, <i>Jerry Maguire</i>, <i>Taxi Driver</i>, <i>Snatch</i>, <i>Stand By Me</i>, and <i>Men In Black</i>. That’s great company to be in and generates excellent buzz for not only <i>Shelter</i>, but also for 3BA as a brand name that means quality.
</p>
<p>
<span style="color:#0000FF">IPEX: Making an independent feature is an incredible and incredibly challenging undertaking. Would you like to talk about your experience making Shelter?</span> 
<br />
 
<br />
<b>Chris Elston</b>: I’d be lying if I didn’t start out by acknowledging that making <i>Shelter</i> was absolutely tough. My job as a producer and director is to surround myself with people I enjoy being around, people I can trust (they are gong to see me at both my best and my worst) and people who will do their jobs better than I could myself. 
</p>
<p>
I accomplished that in most areas on <i>Shelter</i>. For example, I had a very talented cast. People like Jennifer Pennington, Alan Cassman, D.C. Douglas, Grant McKaskle, James Casey, Kelsey and Kendall Sanders, Sarah Genevieve Green…these are people full of talent and are a joy to be around. I can’t wait to work with them again. The same is true for a lot of the crew. My cinematographers were stellar. Casey Brooks (who is also a partner at 3BA along with my dad, Doug Elston) and Juan Santos are back for my sophomore effort, <i>In A Parallel Universe</i> (so are cast members Jennifer Pennington and Alan Cassman). 
</p>
<p>
<span style="color:#0000FF">IPEX: What were the personal highlights of the shoot for you?</span>
</p>
<p>
<b>Chris Elston</b>: Becoming like a family with the people on the set is a major highlight. Seeing it all come together is another one. Plus, we really like to stand out and that often means trying new things. We shot Shelter in high def but with 35mm film lenses. That was a whole new experience for all of us. Doing something for the first time is exciting. Sharing all of the emotions and experiences with people you enjoy being around is part of the bonding experience. That’s one of the top priorities for me - finding people I trust and who trust me and wanting to keep each other around on future projects.
</p>
<p>
<span style="color:#0000FF">IPEX: What words of advice do you have for a filmmaker who wants to get started in the industry?</span> 
<br />
 
<br />
<b>Chris Elston</b>: Are you passionate about anything outside of the entertainment industry? If so, go do that. Otherwise, the key is tenacity. This is a cut-throat industry with a huge turn-over rate. If you’re tenacious enough, eventually you’ll get your shot. At that point, it is about what you have to bring to the table. I was talking to a distributor recently who had just watched <i>Shelter</i> and he was blown away by the fact that we were able to make such a high quality film on such a low budget. He said he couldn’t wait to see what we were able to do with more money. 
</p>
<p>
That’s something that 3BA and I can bring to the table. None of us had an uncle green-lighting projects at Dreamworks. Over the last ten years, we have been patient and tenacious. We had to gain the necessary experience and get <i>Shelter</i> finished before the right opportunity presented itself. We’ve worked the fields, and now we’re taking our seat at the table&#8212;and we’re ready to enjoy the meal.
<br />

</p>
      ]]></content>
    </entry>

    <entry>
      <title>Indie Filmmakers Looking for Film Buyers: 5 Reasons Why It’s Never Too Early To Start Marketing</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/indie_filmmakers_film_buyers_start_marketing_now/" />
      <id>tag:ipexview.com,2008:blog/1.74</id>
      <published>2008-03-26T16:45:00Z</published>
      <updated>2008-04-03T18:53:02Z</updated>
      <author>
            <name>Daniel</name>
            <email>info@ipextv.tv</email>
                  </author>

      <category term="film_acquistions"
        scheme="http://www.ipexview.com/blog/comments/category/film_acquistions/"
        label="film_acquistions" />
      <category term="film_buyers"
        scheme="http://www.ipexview.com/blog/comments/category/film_buyers/"
        label="film_buyers" />
      <category term="film_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/film_distribution/"
        label="film_distribution" />
      <category term="web_marketing"
        scheme="http://www.ipexview.com/blog/comments/category/web_marketing/"
        label="web_marketing" />
      <category term="video_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/video_distribution/"
        label="video_distribution" />
      <content type="html"><![CDATA[
        <p>Making an independent film is a huge project, and conventional wisdom has it that you: shoot your film, cut your film and then, after that’s all done, you try to sell your film. However, marketing your film should begin during the production phase. But who has the time? That’s just it&#8212; you don’t. 
</p>
<p>
So...find some people who do. Marketing is a priority, but it should not be your priority. You need to beg, borrow and trade favors to find a few key people who can stay on top of <i>your</i> marketing needs while your film is in production. Ideally, you want to make the entire production process a marketing process too. Below are a list of five key things you do not want to forget to do, or better yet, that you do not want to forget to find someone else to do for you.
<br />

</p> <p><b>1. Find A Photographer</b>
<br />
My own experience in film acquisitions has taught me that even some high-level productions forget to finish production with some great still photography and I cannot emphasize enough how important this aspect will be down the road. You will need photography for every aspect of you promotion and you want it to be quality product. Basically, you need a professional photographer, or somebody who shoots like a professional. You do not need a photographer for the full duration of your shoot, but you should ensure that you have one for the most photogenic scenes. As well, you want to make sure you have compelling photos of all your lead actors in costume and in character. Brief your photographer on the film’s story so they can help you tell it visually. Don’t put off taking stills until the end and don’t assume that it’s something you can go back to later – you can’t. The best shots are going to happen during your shoot, so make sure you have somebody around who can capture them.
</p>
<p>
<b>2. Build Your Film An Online Home</b>
<br />
A stand-alone website for your film is crucial and the overwhelming consensus is that you want to have something simple and user friendly. Your website does not need a lot of flash that makes it clunky to use. Your website, like your film, is a work in progress, so begin with production as your homepage, as you progress this will shift. By the end of your process you will want your site to contain simple access to at least the following: your film’s cast and crew, still production photos, a poster, any news coverage your film has generated (more on that later), festival play, and most importantly, a trailer. The trailer is really the money shot here, so don’t hide it: make your trailer, or a link to your trailer, your film’s centerpiece.&nbsp; And make sure it&#8217;s high quality. The payoffs for starting early on this are invaluable. By the time you are submitting for film festivals or looking for distribution, you will have a site that reflects your film’s production history, that already has an audience and that has all the bugs worked out.
<br />
 
<br />
<b>3. Meet The Local Press </b>
<br />
<i>Variety</i> may not be interested in the fact that you are embarking on an independent feature may, but it may be news for publications in and around your location. Reach out to the local press and see if you can get some coverage of your production, talk up your location, why you chose it and what you are doing. Give a local reporter or freelancer some time with your cast. Once you’ve wrapped, you won’t be in the position to be a local story – take advantage of it while you can.
</p>
<p>
<b>4. Reach Out To Film Buyers </b>
<br />
A number of independent distributors will not purchase an unfinished film, but that does not mean that you should wait until your film is finished to contact potential buyers. A simple e-mail, with a link to the film’s website and a note that screeners will be made available in the future is all you need at the beginning. At this point, focus on the distributors you would most like to work with, your dream list. E-mail with a follow up phone call is the best way to go. This period is low pressure for both the buyer and you, so take it easy and treat it as a “getting to know you” session. Once you have a completed project, the distribution channels you like will at least know who you are. 
<br />
 
<br />
<b>5. Shoot Your Film / Create A Community</b>
<br />
During the pre-production and production stage of making your film, you are going to come into contact with a large number of people. Each of these people will have an e-mail address, and somebody should be tracking all of that information; your film’s production creates its first community, so take advantage of it. Take business cards from everyone you come into contact with and get all the e-mail addresses logged.
</p>
<p>
Check out more great tips on the <a href="http://www.ipexview.com/blog/comments/fim_buyers_5_steps_distribution_for_indies/">psychology of film buyers</a>.
<br />

</p>
      ]]></content>
    </entry>

    <entry>
      <title>Sell Sheet Sampler: Cool Video Clip about the Entrepreneur Behind &#8216;Doggie Daycare&#8217;</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/sell_sheet_sampler_doggie_daycare_electric_sky/" />
      <id>tag:ipexview.com,2008:blog/1.72</id>
      <published>2008-03-21T18:14:00Z</published>
      <updated>2008-03-25T21:10:49Z</updated>
      <author>
            <name>Drew</name>
            <email>rosadiuk@gmail.com</email>
                  </author>

      <category term="documentary_series"
        scheme="http://www.ipexview.com/blog/comments/category/documentary_series/"
        label="documentary_series" />
      <category term="one_sheet"
        scheme="http://www.ipexview.com/blog/comments/category/one_sheet/"
        label="one_sheet" />
      <category term="sell_sheets"
        scheme="http://www.ipexview.com/blog/comments/category/sell_sheets/"
        label="sell_sheets" />
      <category term="video_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/video_distribution/"
        label="video_distribution" />
      <content type="html"><![CDATA[
        <i>A 'sell sheet' (also called a 'one sheet') is a film/video licensing industry term for summary publicity. 'Sell Sheet Sampler' is a continuing feature on our blog where we showcase fascinating clips, which, while part of a digital sell sheet, are of interest to a large audience.</i><br />
<br />
Man's best friend deserves a treat, so one dog lover and entrepreneur decided to open her own Doggie Daycare center, catering exclusively to the canine set. Here's an entertaining trailer on the dog dream world from Electric Sky productions.<br />
<br />
<center><script language="javascript" src="http://www.ipexview.com/ipextv-docs/branding/brplayer2v.js"></script><script language="javascript">getBrandedPLayer2v('0000372')</script><a href="http://www.ipexview.com/ipextv/videos/Electric_Sky/Adventures_in_Doggie_Daycare/372/">Click here for the Sell Sheet for<br>'Doggie Daycare'</a>  - <a href="http://www.ipexview.com/ipextv/videos/Electric_Sky/Adventures_in_Doggie_Daycare/372/">Distributed by Electric Sky</a><br />
</center> 
      ]]></content>
    </entry>

    <entry>
      <title>The &#8216;Other&#8217; Movie Industry: How TOMI Brought Indie Urban Film to the NBA All Star Weekend</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/tomi_film_festival_urban_indie_nba_all_star_weekend/" />
      <id>tag:ipexview.com,2008:blog/1.71</id>
      <published>2008-03-19T21:21:00Z</published>
      <updated>2008-03-21T00:30:34Z</updated>
      <author>
            <name>Drew</name>
            <email>rosadiuk@gmail.com</email>
                  </author>

      <category term="film_acquistions"
        scheme="http://www.ipexview.com/blog/comments/category/film_acquistions/"
        label="film_acquistions" />
      <category term="film_festivals"
        scheme="http://www.ipexview.com/blog/comments/category/film_festivals/"
        label="film_festivals" />
      <category term="film_distribution"
        scheme="http://www.ipexview.com/blog/comments/category/film_distribution/"
        label="film_distribution" />
      <category term="independent_producers"
        scheme="http://www.ipexview.com/blog/comments/category/independent_producers/"
        label="independent_producers" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="indie_websites"
        scheme="http://www.ipexview.com/blog/comments/category/indie_websites/"
        label="indie_websites" />
      <category term="urban_film"
        scheme="http://www.ipexview.com/blog/comments/category/urban_film/"
        label="urban_film" />
      <content type="html"><![CDATA[
        As anyone who is involved with the entertainment industry knows, sometimes you have to take matters into your own hands to make things happen. That is exactly what Tonisha Johnson did, starting her own company, TOMI Enterprises, in 2007. Not yet two years old, TOMI already has one <a href="http://tomifilmfestival.tomienterprises.com/" target="_blank">successful film festival</a> under its belt (there's a <a href="http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=112776607&blogID=359607090" target="_blank">festival recap</a> here), a second one in the works, and a wealth of resources set up to bring business knowledge to people in the entertainment industry. With a focus on minority and underground filmmaking, TOMI is setting the pace for showcasing and promoting emerging talents. Check out this inspiring and personal interview with Tonisha about the challenges and rewards of DIY business.<br />
<br />
<center><script language="javascript" src="http://www.ipextv.tv/ipextv-docs/branding/brplayer2v.js"></script><script language="javascript">getBrandedPLayer2v('0001465')</script><a href="http://www.ipexview.com/ipextv/videos/Fear_No_Man_Productions/She_s_Got_It/1465/">Click here for the Sell Sheet for<br>'She's Got It'  - Produced by Fear No Man Productions</a><br />Winner of Best Feature at the 2008 TOMI Film Festival.<br />
</center><br />
<br /> <p><b>Drew: Would you like to say a bit about your background, provide a context of your experiences and involvement in film culture and industry and how this led to the creation of TOMI Enterprises? </b>
<br />
 
<br />
<b>Tonisha:</b> I started out as an intern with the <i>Queen Latifah Show</i>. I then went on to become an Audience Assistant for <i>Change of Heart</i> (NY). That was a hard job because we had to fill the seats for the show. I remember standing out on 7th avenue with yellow flyers in my hand. It was freezing out and snow was everywhere--people just walking by. And here I am begging to get them to come to the show. Now, when I walk in Manhattan and I see someone giving out flyers, I take them cause I always remember when.
<br />
 
<br />
As a journalist I’ve interviewed so many people&#8212;from celebrities to investigative journalism, that is where my involvement began. I remember when I would have to sit around and wait for someone else to give me the events to go to. In 2003, I just started my own outlet: Gesicamagazine.com: The Premiere Urban Entertainment Experience. (Gesica – pronounced Jessica). I remember the look on one of the Editors I used to write for when he saw me at the same junket. He was like, “Who are you here for?” I laughed and said, “Myself.” I figured that I had to start making my own destiny. I mean, I had the good content; I just needed the best outlet.
<br />
 
<br />
From there I started reviewing films and interviewing celebrities left and right. That’s what Gesica Magazine is: it’s the flashy, red carpet side of entertainment.
<br />
 
<br />
As a journalist I run across all kinds of people. I was mostly talking to people who would ask tons of questions, who would want me to listen to, read, and review their material. And then they would ask the same old question: How did you do it? Believe it or not that is a simple answer, but the response just doesn’t end there. 
</p>
<p>
There were so many complaints I heard about the industry&#8212;from people getting screwed on a contract to not knowing enough to make informed decisions. Most of these people have read all the books from the 1st to the 5th edition, but still it’s not enough--things change so fast. I wanted to provide information that was consistent, constant and up-to-date. I knew I always wanted to start a business magazine but I then decided to start a business entertainment magazine – TOMI The ‘Other’ Music Industry. <a href="http://www.tomimagazine.com/" target="_blank">TOMIMagazine.com</a> is the ultimate entertainment business magazine that focuses on highlighting minor/underground companies. It includes information on incorporating organizations, knowledge, financial advice, awareness, event news, business solutions and investment strategies. TOMI emerged as a vital business resource devoted to helping underground and minor businesses grow and flourish.
</p>
<p>
When that came to life, along with the Advisory Board, TOMI LE (Latino Edition – Coming Summer 2008) it was time to form TOMI Enterprises, and from TOMI Enterprises came the TOMI Film Festival.
</p>
<p>
TOMI Film Festival was founded in 2007 in an effort to build relationships between the filmmaker and the business of entertainment. Our mission is to supply the filmmaker with not just a financial means of celebratory satisfaction but a more structured business that will incorporate a multitude of actual on-hands work; an investment that will take the filmmaker to new levels of success and achievement.
</p>
<p>
<b>Drew: I love that TOMI has situated itself as the other MOVIE INDUSTRY and at the same time this position seems to pose a number of challenges, most crucially the relationship, or lack of one, between the corporate world and underground filmmaking.&nbsp; How does TOMI want to help content makers and producers engage with film financing and distribution?</b>
</p>
<p>
<b>Tonisha:</b> Film financing and distribution are major obstacles for any filmmaker, whether independent or major. Basically the filmmaker has to first help us with great content. It doesn’t matter if your film cost a million plus, if its garbage… well… there you have it. Once we have a good product, it&#8217;s easy for us to make things happen including distribution. Like our 2008 TOMI Film Festival. Our winners lucked out with IPEX View. The roster of outlets is incredible, and a huge plus for our filmmakers looking to gain exposure on greater levels. Accompanied by our TEAM TOMI, filmmakers now have the tools they need to not only gain notoriety for their films but they are in the right hands to come across financial assistance to further propel their project or develop relationships for new projects to come. It’s all up to the filmmaker. This is why it’s mandatory for both the TEAM TOMI and the filmmaker to keep a log of activity during their time together. We need to know how much advantage was taken from both parts of the party. Don’t get me wrong, TEAM TOMI is for the filmmaker, however, having a great film can also bring opportunities for the team as well. 
</p>
<p>
<b>Drew: What does TOMI offer emerging filmmakers in terms of coping with the pressures and mandates of the movie industry?</b>
</p>
<p>
<b>Tonisha:</b> TOMI Magazine is the business of entertainment. It offers a world of information for the upcoming filmmaker and any other entity looking to exist in entertainment. So when the idea of doing a film festival presented itself it was hard NOT to say no. It gave TOMI the chance to actually implement the ideas that TOMI Magazine was all about: helping the artist. Now, we have a special edition of the magazine that is geared specifically towards the filmmaker. It comes out annually along with the film festival. Inside, we provide a slew of information, resources, interviews and more for the budding filmmaker and even the major players. Our focus is to help everyone in the business who has a need for knowledge. 
</p>
<p>
<b>Drew: One of the fascinating aspects of TOMI Festival is that the location is a roving one. In 2008, TOMI Film Festival set up in New Orleans. TOMI 2009 is taking place in Phoenix. What led to the decision to hold it there? </b>
</p>
<p>
<b>Tonisha:</b> TOMI Film Festival runs alongside the NBA All Star Weekend, and Phoenix, Arizona is the 2009 Host City for this event. Why did we chose to coincide with this event? Well, the idea is to act as a distributor for the filmmaker. See, most artists in any sector of entertainment have to conquer their neighborhood in order to gain interest from a major company. The NBA All Star Weekend has massive exposure possibilities because over 400,000 people frequent that event. Even better, they’re from all parts of the world. Not just the country, but the world. So, when people view a film they can be from anywhere. We supply each patron with a card to fill out. These cards are then compiled at the end of the festival. Now, without having to take their film from state to state, with our festival the filmmaker now has factual information pertinent for marketing purposes.
</p>
<p>
<b>Drew: How are you finding it running TOMI Enterprises, which is based in New York, and putting on festivals all over America?</b>
</p>
<p>
<b>Tonisha:</b> As a journalist I’ve been to a ton of film festivals that can blow us out the water when it comes to money and magnitude. However, when we go to a different place every year, well, we are at the top of the heap because we do exactly what we say we do: forge new relationships. So when it came to putting together a festival in a different environment that was a challenge that we welcomed. 
</p>
<p>
<b>Drew: How does it work in terms of getting things set up in the host city?</b>
</p>
<p>
<b>Tonisha:</b> Making constant calls and visiting the city before hand is key in this type of business. Relationship building is an even bigger priority. It takes a TEAM of people from the host hotel to the venue to put this together, even if we are starting a year ahead each time. 
</p>
<p>
<b>Drew: Submissions for TOMI 2009 begin in August. Would you have a word of advice for anyone who would like to submit a film?</b>
</p>
<p>
<b>Tonisha:</b> Be ready. Time waits for no one.
</p>
<p>
<b>Drew: Five years from now, where would you ideally like to see TOMI?</b>
</p>
<p>
<b>Tonisha:</b> You know, I remember that question from college. Of course I should say something like, “In everyone’s hands.” However, that isn’t my style or my goal. Ideally ... &#8220;making a difference.&#8221; And I’ll leave it at that.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>The 5 Trends That Make SXSW 2008 the Indie Film Fest You Need to Know About</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/5_trends_sxsw_2008_indie_film_fest/" />
      <id>tag:ipexview.com,2008:blog/1.68</id>
      <published>2008-03-17T20:52:00Z</published>
      <updated>2008-03-17T22:24:34Z</updated>
      <author>
            <name>Daniel</name>
            <email>info@ipextv.tv</email>
                  </author>

      <category term="documentary_films"
        scheme="http://www.ipexview.com/blog/comments/category/documentary_films/"
        label="documentary_films" />
      <category term="film_festivals"
        scheme="http://www.ipexview.com/blog/comments/category/film_festivals/"
        label="film_festivals" />
      <category term="independent_producers"
        scheme="http://www.ipexview.com/blog/comments/category/independent_producers/"
        label="independent_producers" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="mumblecore"
        scheme="http://www.ipexview.com/blog/comments/category/mumblecore/"
        label="mumblecore" />
      <category term="south_by_southwest_film_festival"
        scheme="http://www.ipexview.com/blog/comments/category/south_by_southwest_film_festival/"
        label="south_by_southwest_film_festival" />
      <category term="SXSW"
        scheme="http://www.ipexview.com/blog/comments/category/SXSW/"
        label="SXSW" />
      <category term="trends"
        scheme="http://www.ipexview.com/blog/comments/category/trends/"
        label="trends" />
      <content type="html"><![CDATA[
        <p><center><div><img src="http://www.ipextv.tv/blog/images/uploads/sxsw_image.jpg" style="border: 0; padding-left:0px;" alt="Sweding" /></div></center>
<br />
SXSW 2008 Film Festival wrapped up this weekend, leaving in its wake a single tattered, oh so earnest, snapshot of Indie filmmaking.&nbsp; If Sundance is the official word on the state of indie filmmaking, SXSW is what you&#8217;ll learn going to your local bar.&nbsp; Getting down with SXSW is what it takes to get your ear close to the American independent film underground. Here&#8217;s a look at the Top 5 Key Trends that emerged from this year&#8217;s diverse group of fiction features and documentaries.&nbsp;
</p> <p><b>1. Mumblecore is here to stay. Sort of.</b>
<br />
The relationship genre for the Facebook generation, &#8216;mumblecore&#8217; movies are about  kids who can rarely say what they mean, mean what they say, or, even, enunciate properly while they are (not) saying it. The name is somewhat derogatory but it points nonetheless to the real problems of a generation that has lost faith in love but remains romantic at heart.
</p>
<p>
One of the more intriguing entries is Joe Swanberg’s <a href="http://www.cinematical.com/2008/03/13/sxsw-review-nights-and-weekends/" target="_blank">Nights and Weekends</a> which requires no shaping narrative to step inside the lives of a young couple facing a long distance relationship. Basically, the film presents a series of random snapshots of recognizable relationship moments: insatiable passion, half-hearted compromise, bickering, disappointment, excitement—the whole darn grab bag. 
</p>
<p>
<a href="http://www.cinematical.com/2008/03/12/sxsw-review-natural-causes/" target="_blank">Natural Causes</a>, <a href="http://www.cinematical.com/2008/03/12/sxsw-review-medicine-for-melancholy/" target="_blank">Medicine For Melancholy</a> and <a href="http://www.cinematical.com/2008/03/13/sxsw-review-the-lost-coast/">The Lost Coast</a> all give their own spin to the genre: the first plays it for comedy; the second weaves in questions of race, class and urban gentrification; and the last delves into problems of friendship and sexual identity. All in all, the extremes of the titles, from the clinically quotidian <i>Natural Causes</i> to the elegiac <i>The Lost Coast</i>, point to a generation firmly caught between the yearning for the grand gesture and the limitations of the emoticon.
</p>
<p>
<b>2. The mockumentary is back with a difference.</b>
<br />
This genre comes and goes and Christopher Guest has already perfected its comic potential, and so, for that matter, have Stephen Merchant and Ricky Gervais with <i>The Office </i>(and franchises). The two mockumentaries at this year’s fest stand out for their determination to let the viewer fret over their status. Indeed, <a href="http://www.cinematical.com/2008/03/14/sxsw-review-a-necessary-death/">A Necessary Death</a>, seemingly the story of a student film project looking for the perfect suicidal subject to follow up to the moment of the deed, holds onto its non-fiction status until the end when it pulls the rug out from under the viewer. 
</p>
<p>
<a href="http://www.cinematical.com/2008/03/17/sxsw-review-woodpecker/">Woodpecker</a> falls closer to Guest’s terrain, playing out as a tenderhearted bird-watching comedy. However, the film’s interview subjects are real residents of Brinkley, Arkansas who the filmmaker interviewed for their thoughts on the bird-watching craze that engulfed the town when reported sightings of the ivory-billed woodpecker, long thought to be extinct, began to circulate. 
</p>
<p>
In both cases, the films are invested in presenting themselves as reliable, credible documentaries, leaving the audience to sift through the meaning upturned when their fiction roots are laid bare. Maybe, the are not even mockumentaries proper in that they are not as interested in having fun with the faux documentary genre as they are in messing with audiences expectations, by being, quite simply, fake documentaries. 
</p>
<p>
<b>3. Hats Off To The Auteurs Of Yesterday</b>
<br />
Remember in the early 90s when every Indie feature was stylistically 6 degrees from Tarantino? Things change. Filmmakers this year were paying their respects to the canon, both European and American. Generally, this was evinced by a turn to realism and naturalism in the majority of films, but on a film by film basis, a few called up the glorious filmmakers of the 50s and 60s, while still remaining their own inimitable selves. 
</p>
<p>
In the short competition, Wholpin Award Winner <a href="http://blog.spout.com/2008/03/14/sxsw-2008-glory-at-sea/">Glory At Sea</a> drew comparisons to Werner Herzog for both its ambitious, foolish, epic scope and the total commitment exhibited by its maker and his fearless crew. You have to read the whole review to get the full story on how this film became a SXSW legend. Herzog would be proud. 
</p>
<p>
Shot on 16mm, Josh Safdie’s <a href="http://blog.spout.com/2008/03/14/the-pleasure-of-being-robbed/">The Pleasure Of Being Robbed</a> drew rave reviews and comparisons to Robert Bresson, a name that is not often bandied about when speaking of current films.
</p>
<p>
Grand Jury Award winner <a href="http://blog.spout.com/2008/03/13/sxsw-2008-review-wellness/" target="_blank">Wellness</a> loosely skirts the surface of the deep tracks left by <i>Salesman</i>, arguably the Maysles brothers&#8217; best work and certainly one damn bleak portrait of America. Equal parts bravado, delusion, hope and desperation, <i>Wellness</i> offers up the failed and failing American salesman as the most poignant of all figures. He is so, not because he has lost faith, but because he has to keep up the front, even when he no longer believes in either his product or himself.&nbsp; 
</p>
<p>
<b>4. Docs Love The Young – And The Old</b>
<br />
Since the success of previous SXSW entry <i>Spellbound</i>, followed by <i>Mad Hot Ballroom</i>, docs on American kids doing their thing have become a sort of documentary sub-genre. SXSW 2008 offers <a href="http://www.cinematical.com/2008/03/15/sxsw-review-frontrunners/" target="_blank">Frontrunners</a>, the story of a high school election at New York’s most prestigious public school. However, <a href="http://www.cinematical.com/2008/03/16/sxsw-review-young-heart/" target="_blank">Young@Heart</a> was the fest’s feel-good documentary, a look at a senior’s choir devoted to performing rock hits.
</p>
<p>
The common thread here is that both teens and the elderly are totally shafted in most mainstream representations: the former are glorified as brain-dead, oversexed consumers, full of MSN speak and limited vision; and the latter are relegated to backdrop decoration, expected to provide occasional barbs and hilariously eccentric behavior. These docs do a lot to right that balance of perception, giving the young and old alike a humanizing look that is woefully lacking at the multiplex.&nbsp; 
</p>
<p>
<b>5. The War In Iraq: Documentary Wins</b>
<br />
Playing in the Premiere category was Kimberly Pierce’s eagerly awaited <a href="http://blog.spout.com/2008/03/17/sxsw-2008-stop-loss/" target="_blank">Stop-Loss</a>, but anticipation quickly melted into yet another disappointing feature about the Iraq war.
</p>
<p>
Fiction features on the subject are floundering, unable to move past the rather pat assertion that “war is hell” or bogged down by their blind dedication to their own even-handedness. I sort of wish this generation had a Samuel Fuller who could take the topic to town with no concern for moral or political messages and just let the situation&#8217;s own complexities and unanswerables take center stage. 
</p>
<p>
But where fiction flounders, documentaries flourish, as was the case with SXSW doc highlight <a href="http://blog.spout.com/2008/03/11/sxsw-2008-review-full-battle-rattle/
<br />
" target="_blank">Full Battle Rattle</a>, a look at a military training facility in the Mojave Desert that simulates war conditions for its trainees. Despite the fact that audiences may have an “Iraq fatigue” brought on by a saturated documentary slate on the subject, these films stand as an undeniably strong body of work: well crafted, informative, intelligent, and emotionally charged.&nbsp;
</p>
      ]]></content>
    </entry>

    <entry>
      <title>South By Southwest 2008 Wrap&#45;Up</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/south_by_southwest_2008_wrap_up/" />
      <id>tag:ipexview.com,2008:blog/1.67</id>
      <published>2008-03-14T16:34:00Z</published>
      <updated>2008-03-14T16:56:25Z</updated>
      <author>
            <name>Drew</name>
            <email>rosadiuk@gmail.com</email>
                  </author>

      <category term="film_festivals"
        scheme="http://www.ipexview.com/blog/comments/category/film_festivals/"
        label="film_festivals" />
      <category term="indie_film"
        scheme="http://www.ipexview.com/blog/comments/category/indie_film/"
        label="indie_film" />
      <category term="south_by_southwest_film_festival"
        scheme="http://www.ipexview.com/blog/comments/category/south_by_southwest_film_festival/"
        label="south_by_southwest_film_festival" />
      <category term="sweding"
        scheme="http://www.ipexview.com/blog/comments/category/sweding/"
        label="sweding" />
      <category term="SXSW"
        scheme="http://www.ipexview.com/blog/comments/category/SXSW/"
        label="SXSW" />
      <content type="html"><![CDATA[
        <p>South By Southwest 2008 Film Fest winners have been announced, see results at: <a href="http://2008.sxsw.com/film/">http://2008.sxsw.com/film/</a>
</p>
<p>
Over at Cinematical, they give top marks to Doug Benson’s <i>Super High Me</i>, a silly but incredibly funny stoner-comedy doc. 
</p>
<p>
<a href="http://www.cinematical.com/2008/03/13/sxsw-review-super-high-me/">http://www.cinematical.com/2008/03/13/sxsw-review-super-high-me/</a>
</p>
<p>
SXSW veteran and San Francisco native Gabriel Fleming showcased his second feature <i>The Lost Coast</i> to positive press. I admit I know Fleming form back in the days when we were both schlepping at the Telluride Film Fest and I’m thrilled for his success. He&#8217;s also the epitome of the sort of emerging artist that SXSW caters to. 
</p>
<p>
<a href="http://www.cinematical.com/2008/03/13/sxsw-review-the-lost-coast/">http://www.cinematical.com/2008/03/13/sxsw-review-the-lost-coast/</a>
</p>
<p>
Reviews of lots of SXSW films can be found at: 
</p>
<p>
<a href="http://www.spout.com/sxsw">http://www.spout.com/sxsw</a>
</p>
<p>
and <a href="http://www.filmthreat.com/">http://www.filmthreat.com/</a>
</p>
<p>
<b>Final Farewell To Austin</b>
<br />
Here at IPEX we looked at the whole <a href="http://www.ipexview.com/blog/category/sweding/">sweding fad</a> tied to the online promotion of <i>Be Kind, Rewind</i>. And, as you know, we&#8217;ve also have been following the blog coverage of the <a href="http://www.ipexview.com/blog/category/south_by_southwest_film_festival/">SXSW film fest in Austin</a>. Now these two obsessions have miraculously dovetailed. While neither a part of SXSW nor a part of the official promotion of <i>Be Kind, Rewind</i>, the Austin based Filmmaking Frenzy and Austin Drafthouse have the results of their own <b>Rewind, Kindly</b> sweding contest online now. A bunch of sweded films of everyone&#8217;s romp favorites, the results are well worth checking out. See them at: 
</p>
<p>
<a href="http://beta.filmmakingfrenzy.com/ViewFrenzy.aspx?FrenzyId=5">http://beta.filmmakingfrenzy.com/ViewFrenzy.aspx?FrenzyId=5</a>
</p>
<p>
and start your schemes and dreams for SXSW 09.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>SXSW Film 2008: Top Five Blogs</title>
      <link rel="alternate" type="text/html" href="http://www.ipexview.com/blog/comments/sxsw_film_2008_the_top_five_blogs/" />
      <id>tag:ipexview.com,2008:blog/1.66</id>
      <published>2008-03-12T19:24:00Z</published>
      <updated>2008-03-12T19:34:13Z</updated>
      <author>
            <name>Drew</name>
            <email>rosadiuk@gmail.com</email>
                  </author>

      <category term="film_news"
        scheme="http://www.ipexview.com/blog/comments/category/film_news/"
        label="film_news" />
      <category term="indie_websites"
        scheme="http://www.ipexview.com/blog/comments/category/indie_websites/"
        label="indie_websites" />
      <category term="south_by_southwest_film_festival"
        scheme="http://www.ipexview.com/blog/comments/category/south_by_southwest_film_festival/"
        label="south_by_southwest_film_festival" />
      <category term="SXSW"
        scheme="http://www.ipexview.com/blog/comments/category/SXSW/"
        label="SXSW" />
      <content type="html"><![CDATA[
        <p>SXSW has a pretty great blog promoting the music component of the fest, but not so for the film section. Fortunately, film and film fest fans online have taken over and the 2008 SXSW film festival is now chugging along full-steam ahead through the world-o-blogs. Here are my Top 5 blog picks for festival coverage. 
</p>
<p>
1. Great set of interviews with SXSW participants, including an interview with early fest favorite <i>We Are Wizards</i> director Josh Koury.
</p>
<p>
<a href="http://www.indiewire.com/people/2008/03/sxsw_08_intervi_12.html">http://www.indiewire.com/people/2008/03/sxsw_08_intervi_12.html</a>
</p>
<p>
2. Probably the most comprehensive online coverage of the fest can be found at Spout. Interviews, festival news and more from their roving correspondents.
</p>
<p>
<a href="http://blog.spout.com/">http://blog.spout.com/</a>
</p>
<p>
3. Great coverage from the films to the parties can be found at:
</p>
<p>
<a href="http://www.cinematical.com/2008/03/09/live-from-sxsw-film-festival-madness/" target="_blank">http://www.cinematical.com</a>
</p>
<p>
4. Indie film stalwarts <i>Film Threat</i> provide all things SXSW at: 
</p>
<p>
<a href="http://sxsw.bside.com/2008/">http://sxsw.bside.com/2008/</a>
</p>
<p>
5. Not coming to a theater near you has just a few reviews of the fest films so far, but should be building over the week. And while some of these films will be coming to a theater near you, a bunch will not, so check this out while you can.
</p>
<p>
<a href="http://www.notcoming.com/">http://www.notcoming.com/</a>
<br />

</p> 
      ]]></content>
    </entry>


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