http://www.ipexview.com/blog/ en blog@ipextv.tv Copyright 2008 2008-05-16T21:03:00-05:00 http://www.ipexview.com/blog/comments/a_look_back_at_some_of_our_favourite_articles/ http://www.ipexview.com/blog/comments/a_look_back_at_some_of_our_favourite_articles/#When:21:03:00Z We’re celebrating the IPEX VIEW Blog’s 11 month anniversary (good a reason as any) with a look back at some of our favourite articles.  Enjoy! The Film Licensing Professional’s Guide to the Blogosphere: A directory of film blogs Independent Film Marketing: 5 Tips to Impress Film Buyers Looking for Film Buyers? 5 steps to secure indie film distribution Sweding, Sweded Videos, and Viral Marketing Sundance Film Festival: Trends and Insights Sell Sheet & One Sheet Sampler Five Common E-mail Marketing Mistakes That Film Distributors and Producers Need to Avoid Film/Video Distributors and Producers: Make Sure You Know These Nine SEO Recommendations general 2008-05-16T21:03:00-05:00 http://www.ipexview.com/blog/comments/sell_sheet_sampler_radiant_city/ http://www.ipexview.com/blog/comments/sell_sheet_sampler_radiant_city/#When:21:08:00Z A 'sell sheet' (also called a 'one sheet') is a film/video licensing industry term for summary publicity. 'Sell Sheet Sampler' is a continuing feature on our blog where we showcase fascinating clips, which, while part of a digital sell sheet, are of interest to a large audience. Wonderful trailer from a wonderful documentary taking a personable yet clear-eyed view of suburbia. generateFlashPlayer('0001367') Click here for the Sell Sheet for'Radiant City' - Distributed by The National Film Board of Canada film_distribution, one_sheet, sell_sheets, web_marketing, video_distribution 2008-05-01T21:08:00-05:00 http://www.ipexview.com/blog/comments/renderyard_one_minute_challenge_continues/ http://www.ipexview.com/blog/comments/renderyard_one_minute_challenge_continues/#When:18:34:00Z The concept: every month, 1 film selected from submissions all over the world, under one minute, and a grand champion announced at the end of the year. Check out SWEEPER, the winner for March. "Astonishing" is a good word for it. You've got a minute to spare to see something astonishing, don't you? Renderyard 1 minute Film Festival film_festivals, general, indie_film, indie_websites 2008-04-23T18:34:00-05:00 http://www.ipexview.com/blog/comments/the_future_of_pay_tv_opportunity_for_indies/ http://www.ipexview.com/blog/comments/the_future_of_pay_tv_opportunity_for_indies/#When:21:19:00Z The announcement of a new pay-TV/ VOD/ Web 2.0/ Super-futuristic-total-entertainment-experience service from Viacom, Lionsgate, MGM, and Paramount is big news, but what’s giving industry analysts pause is the idea that the lifespan of a Hollywood movie is going to get a whole lot more compressed.  Channels like Showtime and HBO aren’t make the money they used to off TV premieres--they argue that new movies aren’t worth much anymore on TV, so they don’t want to pay the high licensing fees. So studios are taking back control over the twilight years of their films (before they become catalogue titles), as well as their delivery windows.  The fact is, nobody cares about the HBO premiere of a six month old movie.  Why not put the film on TV in two months? So what does this mean for indies?  Well, for one thing, Showtime, HBO, STARZ, and their ilk are going to be looking for content.  That’s one opportunity. But another might be with the studios themselves.  If studios get the idea that the TV roll-out is part of their overall marketing campaign (the same way that a theatrical release becomes a loss leader), studios might become a lot more flexible in their ideas about how a film can reach an audience.  More stops on the studio tour mean more places for indies to get on.  Times are changing. film_licensing, film_news, independent_producers, indie_film, trends 2008-04-21T21:19:00-05:00 http://www.ipexview.com/blog/comments/cinetic_media_and_sxsw/ http://www.ipexview.com/blog/comments/cinetic_media_and_sxsw/#When:17:33:00Z We did a series of posts about Cinetic Media and its reputation as an ‘unseen hand’ at the Sundance Film Festival...well, well, well: we learn today that Cinetic has made a stunning strategic move, tempting South by Soutwest Film Festival director Matt Dentler away from sunny Austin to the cool blue-gray towers of NYC.  Clearly, this consolidates Cinetic’s position as a premiere player in the American Independent film scene. But that’s just the beginning. According to this IndieWire article, Dentler is joining Cinetic as part of the Cinetic Rights Management (CRM) unit, a new team dedicated to navigating the brave new digital world of distribution.  Is this the dawn of a legitimate alternative distribution network for indies, or is Cinetic poised to become the next CAA?  Very exciting times. From IW: “Reflecting on the tough market at this year’s Sundance Film Festival, [Cinetic founder] John Sloss cited a, “recession of revenue streams from traditional media,” while adding that the, “corresponding revenue streams of digital have not filled in the hole, but they are going to...” “It’s a changing landscape,” prefaced Cinetic partner Rob Nathan on the iW call, with Sloss adding, “As pay TV deals recede and as the DVD revenues plateau these are the [areas] that are going to rise.” independent_producers, indie_film, south_by_southwest_film_festival, SXSW 2008-04-16T17:33:00-05:00 http://www.ipexview.com/blog/comments/sell_sheet_sampler_what_do_children_think_about_death/ http://www.ipexview.com/blog/comments/sell_sheet_sampler_what_do_children_think_about_death/#When:18:42:00Z A 'sell sheet' (also called a 'one sheet') is a film/video licensing industry term for summary publicity. 'Sell Sheet Sampler' is a continuing feature on our blog where we showcase fascinating clips, which, while part of a digital sell sheet, are of interest to a large audience. The greatest minds in the world have thrown in their two cents on the topics, now it’s time for the kids to chime in. In this remarkably funny and heartwarming clip from the NFB, we get to hear what children have to say about the great beyond. generateFlashPlayer('0000044') Click here for the Sell Sheet for'Kids Talking About Death' - Distributed by The National Film Board of Canada film_distribution, one_sheet, sell_sheets, web_marketing, video_distribution 2008-04-03T18:42:00-05:00 http://www.ipexview.com/blog/comments/geek_films_hollywood_2008/ http://www.ipexview.com/blog/comments/geek_films_hollywood_2008/#When:15:54:00Z The situation between longtime frenemies the Geeks and Hollywood heat up in 2008.  Never before has a Hollywood slate catered so vigorously to the tastes of filmgoers of the comic con, fantasy, and sci-fi set. Sure, the geeks are bad on downloading movies (they’re downloading some right now) but they are also an audience: a real live film audience that goes to the theaters and will pay money just to see how badly Hollywood has screwed up their favourite franchise.  Even better, their extracurricular hobbies, such as blogging like mad about films that interest them, have basically acted as a template for how Hollywood has come to understand online marketing. So here’s to you geeks and here’s to Hollywood. Let’s take a look at some of the upcoming big geek films with breakdowns, ratings, and embedded trailers! film_news, general, hollywood, web_marketing, trends 2008-04-01T15:54:00-05:00 http://www.ipexview.com/blog/comments/blog_carnival_round_up/ http://www.ipexview.com/blog/comments/blog_carnival_round_up/#When:17:14:00Z It’s Monday.  I like checking in on some blog carnivals: gives me a feeling of ‘togetherness’. Two blog carnivals we enjoy: Observations from Missy’s Window http://www.missyfrye.net/Hoyeya/?p=447 A fun, eclectic, but still very informative blog on the world as it appears from Missy’s Window.  Monday is movie day. Carnival of Cities http://blogs.bootsnall.com/Seafarer/ This is such a great concept for a blog carnival.  What’s the connection to IPEX VIEW?  Sheila linked back to our recent article on Austin and SXSW. 2008-03-31T17:14:00-05:00 http://www.ipexview.com/blog/comments/three_blind_artists_indie_commerical_filmmaking/ http://www.ipexview.com/blog/comments/three_blind_artists_indie_commerical_filmmaking/#When:14:34:00Z How do you look at the film industry and discover new needs and niches? How do you create innovative fare that will find an audience? And how do you turn your first indie feature into an online phenomenon? In this interview, Chris Elston of Three Blind Artists shares his expertise, experience, and insights into these and other questions. 3BA is dedicated to becoming the go-to company for family and commercial-friendly fare, but are doing it outside of the mainstream. Putting the indie ethos of tenacity, integrity, community, and vision to work, 3BA recently completed its first feature, Shelter. A character drama set in a bomb shelter on the eve of apocalypse, Shelter is already generating internet buzz with its intriguing trailer. With a sophomore effort already well under way, and almost a dozen equally buzz-worthy projects in the pipeline, things are looking bright for this family-run enterprise. getBrandedPLayer2v('0001483')Click here for the One Sheet for'Shelter' - Produced by Three Blind Artists film_distribution, independent_producers, indie_film, interviews, web_marketing 2008-03-28T14:34:00-05:00 http://www.ipexview.com/blog/comments/indie_filmmakers_film_buyers_start_marketing_now/ http://www.ipexview.com/blog/comments/indie_filmmakers_film_buyers_start_marketing_now/#When:16:45:00Z Making an independent film is a huge project, and conventional wisdom has it that you: shoot your film, cut your film and then, after that’s all done, you try to sell your film. However, marketing your film should begin during the production phase. But who has the time? That’s just it— you don’t. So...find some people who do. Marketing is a priority, but it should not be your priority. You need to beg, borrow and trade favors to find a few key people who can stay on top of your marketing needs while your film is in production. Ideally, you want to make the entire production process a marketing process too. Below are a list of five key things you do not want to forget to do, or better yet, that you do not want to forget to find someone else to do for you. film_acquistions, film_buyers, film_distribution, web_marketing, video_distribution 2008-03-26T16:45:00-05:00