| Product Lifecylcle |
 |
New project |
New release |
1st Release & Festivals |
Ancillary rights & DVD |
Catalogue exploitation |
| Marketing tool |
|
SELL SHEET |
TRAILER |
SCREENER, MASTER & EPK |
DVD, etc. |
DVD, etc. |
| Goals |
|
Attract financial partners & broadcasters |
Pre-sell to as many buyers as possible |
Generate revenues |
Generate new sales |
Recurrent long term Revenues |
| Action |
|
Inform and communicate |
Create BUZZ at Buyer (Trade shows) |
Seek new markets (1st broadcasting, Trade shows, festivals) |
Licensing of Brand |
Inventory, always available |
| IPEX Service Suite |
|
Suite 1 :
FREE SELL SHEET
E-mail campaign
PR
FREE PRESS ROOM
NEWSLETTER AD
BANNER ADS - IPEX
VIDEO ADS - IPEX
BANNER ADS - 3rd parties
VIDEO ADS - IPEX 3rd parties |
Suite 2 :
Suite 1
TRAILER (on IPEX)
Viral Mobile - with trailer
Viral Web - with trailer
SEO - (minimum)
Mini-site (per product)
Creative Design |
Suite 3 :
Suite 1 & 2
SEO - full service
Blogosphere (key words)
LONG FORM video
Streaming |
Suite 4 :
Suite 1, 2 & 3
|
Suite 5 :
Suite 1, 2, 3 & 4
TRAILER (on IPEX)
Search & Keywords
optimization |
| Target markets |
|
World
Specialized Press |
Primary markets
Specialized Press
Distributors
Buyers |
Targeted Markets
Specialized Press
Distributors
Buyers
VOD
Mobile |
World
Specialized Press
VOD
Mobile
Specific geog (language) |
World |
